30.07.25

Turn Passion for Helping Kids Into a Purpose-Filled Career With Lionheart Fitness Certification - Interview Op

Dear Claudia Canavan:

Before they can even talk in complete sentences, toddlers are tapping screens—and missing out on crucial developmental movement. That’s why Lionheart Fitness Kids founder John Skoryna is redefining early childhood sports with imaginative, play-based classes that help preschoolers build coordination, confidence and social-emotional skills without the pressure of competition.

John has grown his business from one tiny class into a national movement trusted by major corporations (Sony, Cisco, Paramount) and A-list families (Kardashians, Timberlake, Grohl). Now, he’s inviting others to get certified and launch life-changing preschool sports programs in their own communities.

Please refer to the press release below for additional information, and let me know if you would like to schedule an interview with John. You can also watch a short video of John’s message here: https://vimeo.com/763832676.

FOR IMMEDIATE RELEASE

Turn Passion for Helping Kids Into a Purpose-Filled Career With Lionheart Fitness Certification

LOS ANGELES, July 29, 2025 — After growing up in poverty and overcoming significant life challenges, entrepreneur John Skoryna discovered something powerful: The path to fulfillment isn’t paved with hustle and burnout—it’s built through purpose, autonomy and giving back. Out of that revelation, Lionheart Fitness Kids was born.

Now in its 16th year, the Lionheart movement has impacted thousands of children by using imaginative, sports-based play to build confidence and character. And Skoryna’s vision isn’t limited by city or state. His nationwide certification program is available to adults all across the country looking to leave behind unfulfilling jobs and launch rewarding, high-paying careers teaching non-competitive sports to young children. Skoryna’s “Play Experts” earn an industry-best average of $100 per hour.

“I created the exact system that helped me break free from the grind,” said Skoryna. “Now I’m giving it to others who want the same—freedom, income and the chance to inspire the next generation.”

The Lionheart Coach Certification offers more than training—it provides a complete business-in-a-box, including:

• A public profile that connects coaches to parents and preschools
• An integrated scheduling and payment platform
• A mobile app with weekly sport-specific curricula
• A proven sales and marketing process
• Continuous support from an active coach community

Certified Lionheart “Play Experts” earn up to five times the industry average, making it one of the most rewarding careers in youth enrichment. With a proven system, powerful support and unmatched training, Lionheart empowers coaches to build a flexible, high-impact career doing work that matters.

With partnerships that include childcare facilities at Sony, Paramount, Universal, Warner Bros. and Fox Studios, Lionheart is already a trusted name in early childhood sports education.

Now, it's becoming a vehicle for personal transformation—for both kids and adults.

“At Lionheart, we believe kids deserve confidence. Adults deserve freedom. And everyone deserves purpose,” Skoryna adds. “This program delivers all three.”

Aspiring coaches, educators and changemakers are invited to explore the certification at www.lionheartcoachlife.com. To see Skoryna’s story and message, visit: https://vimeo.com/763832676.

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TIP SHEET

The press release above may be published in part or entirety by any print, broadcast or internet/digital media outlet, or used by any means of social media sharing. Photos, interviews, testimonials, and additional materials available upon request.

Media Contact:

Dea Shandera-Hunter

Senior Publicist

Simi Valley, CA

 

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