Monthly newsletter section dividers - April 2025 (1250 x 128 px) (8)

 

28.05.26

Too hot for a hair wash? amika's got you covered

 
 

Hey Sonia,

 

I hope you're well and surviving the heat?

 

As the UK sweats through soaring temperatures and sticky commutes, the idea of a full wash-and-style routine can feel off-putting. If the heat is leaving your hair is feeling limp, dry and dehydrated, you might be after a low-effort solution to keep your strands looking fresh without adding extra time, heat or hassle.

 

amika’s industry-first soulstruck nourishing dry hair mask is the heatwave-hair-hero designed for exactly those “too hot to wash your hair” moments. The innovative spray-on dry mask delivers the nourishment of a traditional hair mask, no rinse required. Making it perfect for reviving any heat-stressed strands, soulstruck leaves hair feeling softer, smoother and refreshed, without any buildup or heaviness.

 

 

amika soulstruck nourishing dry hair mask | £28 | spacenk.com/uk

Packed with hair-loving ingredients, soulstruck supports healthier-looking hair over time while fitting seamlessly into busy, low-maintenance summer routines.

 

The lightweight leave-in formula helps to hydrate, strengthen and soften dry, brittle or heat-stressed hair in seconds, making it ideal for:

  • extending styles during humid weather
  • refreshing sweaty post-gym strands
  • nourishing hair extensions between washes
  • reviving dry ends without restyling
  • keeping protective styles soft and manageable in the heat

 

For samples, imagery and more information, please do not hesitate to reach out.

 

Best wishes,

Tori x

 

Victoria Watterson

Account Executive – Beauty & Wellbeing

PURPLE

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