08.05.2024
![]()
THE BODYCARE INDUSTRY IS BOOMING
- Body-care market accounted for $31.26 billion of the $181.20 billion skin-care industry in 2023**
- According to data from Pinterest’s 2023 Pinterest Predicts trend report tacking the fastest-growing trends that are still on the ascent, “body skincare routine” saw 1,025% growth last year, whilst “body care” experienced 845% growth.
- TikTok trends such as “showertok” with 7.2B views and “everything shower” with 1B views showcase consumers interest in body care
- ‘Skinification of the body’ was one of Sephora’s Skincare Trend Predictions for 2024
WHY YOU SHOULD INVEST IN A BODY CARE ROUTINE
- Face only makes up 3.5% of your total body surface area* and the skin on your body is more sensitive to irritation and dryness
COWSHED IS THE ORIGINAL MOOD BOOSTING BODY CARE RANGE
- Cowshed was established in 1998. All the herbal infusions in Cowshed’s body products have been inspired by the walled garden at Babington House, the birthplace of the original Cowshed Spa
- Cowshed offers body care solutions that both enhance your skin with formulas that focus both on your skin benefits and the overall sensorial experience
- The Cowshed Shower Shelfie, found in the bedrooms of Soho Houses worldwide, is beloved by all members
- Cowshed’s Body Range is available in 5 moods: Relax, Active, Indulge, Replenish and Sleep, so there is a mood for whatever you are feeling
- “Cowshed has always been about the way it makes you feel. Our products are grouped by moods which are named after the benefits their natural, botanical ingredients provide. From ‘Replenish’ to ‘Sleep’, we understand that people want different things from their experience, whether that be in our spas or at home. Our ‘moods’ have evolved over the years, but the sentiment of the mind-body connection remains the same.” Michaela Hurst, Head of Health & Wellness
Cowshed body & bath samples available upon request: https://www.cowshed.com/body

** https://www.statista.com/outlook/cmo/beauty-personal-care/skin-care/worldwide#revenue

