12.08.25

 Jaffa Cakes get a zesty new makeover 🍋

Hi Ajesh,

Jaffa Cakes are about to get a zesty upgrade with the launch of its new limited-edition Yuzu Lemon Flavour 🍋

The classic soft sponge and crackly chocolate treat now features a tangy, vibrant citrus jelly, bringing the foodie-favourite yuzu straight to the snack aisle.

Available in Tesco stores nationwide from Wednesday 13th August, this twist on a classic is set to surprise and delight the nation’s tastebuds. 

Find packshot imagery HERE and the full press release below. Let me know if you’re interested in covering?

Samples available on request!

Thanks,

Alec

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🍋 JAFFA CAKES JUST GOT ZESTIER WITH NEW YUZU LEMON FLAVOUR DROP 🍋

• McVitie’s unveils the latest limited-edition within its Jaffa Cakes lineup: Yuzu Lemon Flavour 
• The new treat features the classic crackly chocolate on top, sponge cake on the bottom, with a tangy yuzu lemon jelly in the middle
• Jaffa Cakes fans can get their hands on the new product in Tesco stores nationwide from Wednesday 13th August 

[6th August, London, UK]: Get ready for a citrus shake up, as McVitie’s Jaffa Cakes drops a refreshing twist on a beloved classic… Say hello to the limited-edition Yuzu Lemon Flavour.

Available from Wednesday 13th August, this new flavour brings together the iconic Jaffa Cakes components - soft sponge, tangy jelly and rich chocolate coating - and gives it a vibrant upgrade with a burst of yuzu. Zesty, lively and full of citrus attitude, it’s lemon - but next level.

Once a hidden gem of Japanese cuisine, yuzu has exploded in popularity in recent years, with Mintel naming it a flavour to watch in its 2025 Global Food and Drink Trends report. With its distinctive aroma and unique taste, it’s become a must-try for foodies, trendsetters and flavour chasers alike. Now, Jaffa Cakes is bringing it straight to your snack stash... 

Think sharp, refreshing lemon blended with a delicate, exotic citrus tang - zingy, energising, and bursting with citrus goodness. It’s the ultimate pick-me-up whenever you need a little zest in your day.

Jessica Woolfrey, Marketing Manager for Jaffa Cakes, says: “Jaffa Cakes have always been a firm favourite, but even icons like to shake things up now and then. With the new Yuzu Lemon Flavour, we’re tapping into a trend that’s captured the taste buds of foodies everywhere, and now it’s turning up in the most unexpected yet delicious of places. Punchy, and refreshingly tangy, it’s a daring take on the original that is set to surprise and delight Jaffa Cake fans. We’re always experimenting with new flavours, so keep your eyes peeled, but for now, make sure you don’t miss out on Yuzu Lemon.”

McVitie’s Jaffa Cakes Yuzu Lemon Flavour is available in Tesco stores nationwide from Wednesday 13th August (RRP £1.50).

ENDS

For more information contact: pladis@wearetheromans.com

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