18.09.25

Industry-first formula: Color's Wow Insta-Wow Dry Shampoo

Hey Sonia,

I hope you’re well!

Dry shampoos have long promised fresh, clean hair between washes, but most rely on heavy powders or solubilizers that simply mask oil therefore leaving build-up behind. But once again, Color Wow is rewriting the playbook with its latest launch: Insta-WOW Advanced Dry Shampoo (£26.50), the first of its kind to use a cleanser, not a solubilizer. For truly clean, fresh, weightless results.

The breakthrough lies in the ingredient, coco-glucoside, a naturally derived cleanser, used in skincare but never before in dry shampoo formulations. Unlike conventional solubilizers, which disperse oil but don’t remove it, coco-glucoside actually lifts away oil and impurities at the root. The result? Hair that feels clean, light, and freshly washed, without the telltale chalkiness, dullness, or grit.

Why it’s WOW:

• Industry-first formula: No other dry shampoo uses a cleanser technology.
• Ingredient spotlight: Coco-glucoside - gentle, effective cleansing agent that dissolves oil instead of camouflaging it.
• Zero residue, zero buildup: Delivers that just-washed look and feel instantly.
• Color-safe and scalp-friendly: Maintains hair vibrancy and comfort.

Color Wow has once again raised the bar with a true category disruptor, Insta-WOW Advanced Dry Shampoo is not just a dry shampoo, it’s a genuine cleansing breakthrough.

Available now – uk.colorwowhair.com

Please do not hesitate to reach out for further information.

Best wishes,

Tori x

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