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The Roxstar guide to writing a press release

Posted by Roxhill Media on Apr 7, 2021 11:46:51 AM

Want to know how to make your press release shine? We’ve taken top tips from our daily newsletters written by RoxStar journalists Rosie Green, Tony Turnbull, Kate Finnigan, and Richard Mellor, and combined them into a definitive guide. Short, punchy sentences, usable quotes, and even a good-size font are all on their hit lists. Here’s more: 

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Topics: Insider, PR Insight

Roxhill Webinar: Everything you need to know about… Times LUXX

Posted by Roxhill Media on Mar 3, 2021 11:00:36 AM

What does spring have in store for luxury lifestyle magazines, and what kind of stories will they be looking to run? The best way to know what to pitch for the new season is to talk to the person setting the agenda.

Watch back our webinar with Kate Reardon, Editor-in-chief of Times LUXX, to discover what she and her team are working on, the sort of pitches that get their attention, and who is best to contact for the different sections of the magazine.


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Roxhill Webinar: How to tell distinctive stories about the impact of the pandemic

Posted by Roxhill Media on Feb 24, 2021 1:45:27 PM
During a pandemic, telling captivating stories about organisations in the education, health, voluntary, charity and housing sectors is a huge challenge – and will continue to be as journalists start to look for relevant narratives which describe the transition out of lockdown towards normalcy.

Watch back our webinar with Greg Hurst, former Social Affairs and Education Editor at The Times for a discussion on how to bring fresh ideas and new insight to the conversation, and get cut-through for your clients.

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Roxhill Webinar: ‘Slow news’ - inside the Tortoise Media newsroom

Posted by Roxhill Media on Feb 23, 2021 3:11:53 PM
Tortoise Media's response to the challenges of the pandemic has differed from any other news organisation. From its 'slow news' agenda to the open-access editorial 'think-ins', its adapted approach has made it one of the fastest growing news brands in the UK.

Watch back our webinar with editor and partner, Ceri Thomas, and senior communications director, Tessa Murray, to discuss Tortoise's unique take on the news agenda, the evolution of the Tortoise newsroom and the opportunities for PRs to work with them.
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How to structure an elevator pitch

Posted by Emma Cripwell on Feb 22, 2021 4:24:20 PM

So you know about Vanity Fair editor Michael Caruso’s elevator pitches, and why it’s a good idea for you to be able to pitch in less than 60 seconds. But how exactly do you put a speed pitch together so you can be ready for a snatched few minutes with a journalist if the occasion arises? 

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Topics: PR Insight, Speed Pitching, Events

Roxhill Speed Pitching

Posted by Roxhill Media on Feb 19, 2021 5:23:01 PM

Your exclusive invite to a one-to-one pitching session.

Do you miss being able to grab a coffee with a journalist? We know connecting with the press has been difficult during the pandemic. Following the success of our first round of Roxhill virtual speed-pitching we are delighted to launch our upcoming sessions, providing you with the opportunity to connect with a top journalist.

 

What to expect...

Our client-exclusive sessions run for one hour, with five minutes for you to pitch directly to the journalist and an opportunity to network and discuss ideas with other PRs for the remainder. 

 

To help you make the most of your individual time slot with the journalist, included in the package is a speed-pitching guide written by PR expert Emma Cripwell, travel journalist Richard Mellor and the Roxhill team. From advice for structuring an elevator pitch to guidance on how to follow-up after the session, our in-depth guide will prepare you to gain the most from this pitching experience and beyond.

 

We've also come up with some FAQs to help answer any questions you might have about how speed pitching will work on the day. Click here to find out more. 

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Roxhill's virtual speed pitching: FAQs

Posted by Roxhill Media on Feb 19, 2021 5:22:16 PM

Will others be watching while I pitch?

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Topics: PR Insight, Speed Pitching, Events

Roxhill Webinar: Everything you need to know about… Mariella Frostrup on Times Radio

Posted by Roxhill Media on Feb 17, 2021 2:18:12 PM

Pitching slots for radio is a different game to print, but the coverage can be invaluable, and more impactful, for some clients. Watch back the first of our consumer broadcast webinars with Bessie Ephgrave, Planning Producer for Mariella Frostrup’s daily show on Times Radio.

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Roxhill Webinar: Leadership and communication with James Ashton

Posted by Roxhill Media on Feb 16, 2021 10:22:03 AM
Watch back our webinar with James Ashton, former executive editor at the Evening Standard and Independent, for a discussion on his new book The Nine Types of Leader. 
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How to pitch to radio

Posted by Camilla Leask on Feb 11, 2021 4:37:45 PM

So you’d like to get your client on the radio, but you’ve got limited broadcast experience and don’t know how to go about it. First up, don’t be intimidated. The way you pitch to radio is different to print, but the idea doesn’t need to change. Follow our golden rules, and you’ll be hitting the airwaves in no time. 

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Topics: PR Insight

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