This week the big central banks – the US Federal Reserve and the Bank of England – made big news by doing almost nothing.
They aren’t moving interest rates any time soon. They may ease back on quantitative easing a little sooner than anticipated, but otherwise, everybody stay calm.
What does this have to do with PR? Nearly everything.
Markets and analysts are looking for small mis-steps, tiny tweaks to wording that they think indicate a bigger change of heart than the banks intend to signal.
If they are in reality more spooked by inflation, say, than they are letting on
Billions of pounds, dollars, yen and the rest will shift in a nanosecond if enough people think the banks have lost control of their own message.
So the key issue was not what they did, or that they did very little, but how they communicated what they did not do and are not going to do.
That’s understood in much of the commentary. This issue is not what happened, it is how the bankers described their (non) actions.
How the banks steer us through Covid and towards a new prosperity is a huge issue, perhaps the biggest there is this side of climate change.
And the most important factor in how they get there will be good public relations.
That’s how important you lot are.
Don’t screw it up.
** Our Find Out Now poll today asked how many workers are back in offices. You can see the results below.
The Summit will address one of the most urgent issues that face governments, industry and individuals today: cybercrime. The event will discuss who cybercriminals are, who might be most vulnerable to attack, how cybersecurity might be most effective, and ultimately, ask whether or not we can stay ahead of cybercrime in a digital age.
We are delighted to offer you a complimentary place at the event (usually £90 for non-Tortoise members). See the full agenda and register here using the code ROXHILLGUEST for free access.
Findoutnow.co.uk* is the digital polling service that gets survey results for PR firms, newspapers, blue chip brands, universities, and political parties – fast -- from a panel of 100,000+ daily respondents across the UK. It is a member of the Market Research Society and the British Polling Council.
FN Law is a weekly Wednesday newsletter aimed at the legal community and with a focus on London. It launches on October 6th and will include high profile interviews, people moves, hard hitting investigations and a range of additional news and data. Sign up here.
Will Spratt, previously MD Corporate Affairs at BCW Global, is now Vice President Communications at Revantage UK.
FTI Consulting are looking for a talented, ambitious, and passionate Director to join their award-winning team in London. Their client list of FTSE 100 and large corporate brands gives us unrivalled opportunity to design, plan and implement world class corporate reputation management strategies. View role
Clyde & Co is recruiting for a Global Communications Executive to join their Global Communications team in London. This is a key role in the team, managing our social media channels and creating assets and content plans, supporting on PR activity across our key sectors, and working closely with the marketing and business development teams to promote stories to external audiences and the media. View job here
Mattison PR are a specialist agency focusing on financial and professional services clients. They are looking for an Account Manager to join their team which is well regarded for achieving excellent results for our clients in the most influential national and international media. Find out more and apply here
MHP is a strategic communications agency built for the networked age, applying the new rules of influence to solve complex problems. We are looking for a dynamic Senior Account Manager and Account Director to join our Financial Services team, working on an exciting portfolio of clients. Click here to apply - Careers - ENGINE MHP
This year we are highlighting senior PR moves and PR Jobs in our Tomorrow’s Business newsletter. Send through to us any senior hires or roles you would like flagged to our community.
Ian King, Sky News
Guests tomorrow include:
Victor Lugger - Chief Executive, Sunday & The Big Mamma Restaurants
Anna Stupnytska, global macro economist, Fidelity International
Adam Bradshaw, Commercial Director, ServerChoice
Alex Griffiths Co-founder, Roam
Squawk Box - CNBC
Guests tomorrow include:
Christine Lagarde, President, ECB
Ian Shepherdson, Chief Economist, Pantheon Economics
Thomas Kleine-Brockhoff, Vice-President & Director of the Berlin Office, German Marshall Fund
Özlem Türeci, Chief Medical Officer, BioNTech
Economics
Japan inflation
US new home sales
Roxhill Media is the next generation media database. Covering over 2000 topics, Roxhill enables PRs to effectively target journalists and news outlets around the world.
