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23.03.26
Sharp Rise in UK Bookings as Travellers Turn to Domestic Holidays - Premier Cottages
Please see a statement below from Premier Cottages who have recorded a surge in bookings following recent global events and flight cancellations across the Middle East.
For any further information or comments please get in touch.
Premier Cottages Sees 23% Surge in Bookings as UK Travellers Turn to Domestic Holidays
20th March UK - Premier Cottages has reported a 23% increase in property bookings compared to the same period last year, as ongoing conflict in the Middle East continues to disrupt overseas travel plans.
The UK-based collective of luxury self-catering properties, which represents around 850 high-quality cottages across the country, has seen particularly strong demand for destinations such as Dorset and the South West, regions known for their countryside, coastline, and family-friendly attractions.
The rise reflects a growing shift in consumer behaviour, with more holidaymakers opting for domestic breaks amid uncertainty surrounding international travel. Coastal and rural locations are proving especially popular, offering both convenience and a sense of security for travellers seeking reliable holiday options within the UK.
Dylan Edwards Marketing Director Premier Cottages has said; "Our booking data tells an interesting story. In the days immediately after the conflict escalated, we saw a sharp initial dip as consumers paused - but within a week, daily UK staycation bookings were running around 23% ahead of the same period last year, suggesting Brits are already turning to home soil. With major operators reporting a significant slowdown in demand for eastern Mediterranean destinations, and no clear timeline for resolution, we're expecting this shift to become more pronounced as families start locking in their summer plans.”
ENDS
About Premier Cottages:
Premier Cottages features around 850 luxury self-catering properties across the UK, ranging from small, romantic boltholes to large family-friendly country estates. The collection includes pet-friendly and glamping accommodation as well as the widest range of accessible properties in the UK. Properties often have onsite facilities like swimming pools, gyms, spas, indoor games rooms and children's play areas.
Unlike many large holiday rental websites, Premier Cottages charges no booking fees, meaning guests can save 15% or more with their "Inclusive Pricing" policy - no hidden charges, cleaning fees or service costs. In peak periods this can save hundreds of pounds. Premier Cottages is a membership organisation of property owners committed to the highest standards, with most properties graded 4 & 5 Star by national tourist boards. You book direct with owners, many of whom live onsite and can share local knowledge of events, restaurants and attractions.