The Prince’s Trust, George at Asda and Barbie join forces to #ChangeAGirlsLife
This International Women’s Day, The Prince’s Trust have partnered with George at Asda and Mattel’s Barbie to give 11 young individuals a once in a lifetime opportunity to design a limited edition Barbie-inspired range that launches into Asda stores and online from 26th February 2024.
The partnership marks the fifth year of The Prince’s Trust #ChangeAGirlsLife campaign, which raises vital funds to support young women to build better futures for themselves through employment, education or by starting their own businesses.
Giving the individuals a once-in-a-lifetime opportunity, George and Mattel supported the young people in designing and creating a limited edition 21-piece fashion collection, and George at Asda and Mattel are proud to be donating £200,000 to help The Prince’s Trust support up to 2,000 young women to further support the #ChangeAGirlsLife campaign.
The longstanding partnership between The Prince’s Trust and George at Asda has been built on a shared value to empower young people with skills and confidence to succeed. This year in celebration of the Barbie brands 65th anniversary and history as the original girl empowerment brand, the partnership gave young people from The Prince’s Trust unique access to Barbie’s fashion designers and the opportunity to create Barbie-inspired fashion pieces. The partnership was first brought to life back in Autumn 2023, when 11 young people from The Prince’s Trust came together to partake in a three-day ‘Get Started in Product Design’ programme with George at Asda and designers from Mattel’s Barbie brand. Here they began the design and development of a beautiful collection which celebrates the power of creativity. The range includes Tshirts, tote bags, sweatshirts and matching sets.
Cut out images here - https://we.tl/t-zwc3MZ4RzN
Liz Evans, Chief Commercial Officer at George at Asda said, “We’re delighted to be working with The Prince’s Trust on such an important campaign. Now in its fifth year, #ChangeAGirlsLife has impacted so many young people's lives and this year we’re thrilled to join forces with Mattel to bring a unique partnership to life. It gives a platform and opportunity for these young individuals, alongside a unique offering for our customers that raises awareness of the amazing work The Prince’s Trust do in
supporting thousands of young women across the UK to build a better future for themselves”.
Tilly, a Prince’s Trust Young Person on the programme said, "I was in a tough place before I came across the programme and I was stuck with what I should do but being surrounded my other creatives and professionals helped me believe in myself again. I have since found myself a job within the creative industry which has really helped with my confidence and currently working on projects for myself to build a portfolio from everything I learnt on the programme. "The programme helped me learn more about the industry and being able to speak with professionals along the way really helped spark that creativity within me to explore and try new things outside of my comfort zone."
Catherine Hutchinson, Senior Corporate Partnership Manager at The Prince’s Trust said, “Thanks to the immense support and passion from the team at George at Asda and Mattel, young people have taken part in a truly once-in-a-lifetime opportunity to develop a unique Barbie-inspired fashion collection and pursue a career in the creative industry. Beyond this beautiful collection bringing power and confidence to others, all funds raised, will support #ChangeAGirlsLife and help to provide specialist support which enables young women to build the confidence and skills they need to move into work, training, and education. On behalf of everyone at The Prince’s Trust, thank you to George at Asda and Mattel for this tremendous support.”
ENDS
Notes to Editors
About George at Asda:
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices. Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.
Thank you,
Alice x