Amika’s ready to whizz you away to the world of oz; discover what amika products we’d cast in wicked 💓💚
With the popularity of the new Wicked film, we couldn’t help but see a bit of amika’s bold, rebellious spirit in its characters. Whilst they can’t fly (just yet) they have their own magic by making your hair transform into your ultimate hair dreams! And just like the beloved inhabitants of Oz, each amika product has a personality and a story—and together, they create a world where your hair takes centre stage. ✨
amika may be Brooklyn born and salon raised, these products, once you get to know them, will change your life for good (😉)
Want to discover how amika’s lineup matches with the iconic cast? I thought so!
Elphaba = Un.done texture spray, £26, SpaceNK
Shes a little bit messy and always defying gravity. Just like Elphaba, un.done is lightweight and dry to create ultimate tousled volume for that perfect bedhead look. Whilst Elphaba fights evil, un.done fights frizz (which is the same thing really) leaving hair deeply nourished and protected from environmental damage.
Glinda = Perk Up, £25, SpaceNK
Glinda always makes sure her hair is looking perfect and that can’t be done without amika’s signature. Oh, so popular, Perk Up is always number one! Keeping hair fresh and feeling clean in between washes without any white, powdery residue to ensure every hair flick is enchanting.
Fiyero = Plus Size Perfect Body Mousse, £26, SpaceNK
He’s perfect, this product is perfect so you’re perfect together. Airy with a medium hold that helps to create body, bounce and fullness without leaving hair crispy or weighed down. Wouldn’t mind Fiyero giving me a medium hold! Provide lasting, flexible hold without buildup and residue whilst protecting hair from humidity.
Boq = Soulfood Nourishing Mask, £28, SpaceNK
Both rich, creamy, deeply nourishing and good for everyone! It encourages hair to become soft and smooth without weighing hair down and making it more manageable. Ideal for all hair types to boost elasticity for a silky-soft finish.
What’s your perfect amika fix?
As always, we would love it if you considered amika in any upcoming Wicked features! amika is always bold, imaginative and striving for being the best. If you would like any high res imagery or to try a sample, please let me know and we can get that sent 😊