Today, Olympic gold medalist Simone Biles joins biotech haircare brand K18 as a brand ambassador and will front K18’s latest inner-strength campaign. The most decorated gymnast of all time, Biles will showcase how the impossible is made possible with her elevated hair routine that promotes self-expression without sacrificing hair health. The multi-year partnership with Biles underscores K18’s commitment to prioritizing hair health from a biology-first approach.
“I feel most natural and beautiful when I let my hair down, especially after competing in a bun or ponytail,” said Biles. “The K18 molecular repair hair oil and leave-in molecular repair hair mask have been game changers for me, so my hair stays healthy amid all the stress I put it through, including with extensions. My hairstylist and I have really felt a difference in my hair after using K18 and she’s great about always having their products available to me, especially when I’m traveling or on production shoots.”
The brand’s latest campaign featuring Biles will follow her routine on and off the mat and encourage consumers to “feel what’s possible” with K18.
