The Beyoncé Effect
Original Travel spots All-American / Ranch Holidays Trend
Since the announcement of the Cowboy Carter tour, Original Travel saw an increase on interest on US ranch holidays as the top five most visited itineraries on the Original Travel website in the last month.
Beyoncé's album Cowboy Carter propelled American Wild West culture into the mainstream and shows no sign of abating. According to Globetrender, sales for Levis rose steeply, as did enquiries for Ranch stays. For those who did not manage to snap up a ticket to her tour during ticket sales last week, Original Travel offer All-American itineraries allowing travellers to live the Cowboy Carter experience themselves.
Family Ranching in the American West itinerary
Kick off your family ranching adventure in Jackson Hole, which offers a whole host of activities including a guided driving safari, mountain biking, horse riding and fly fishing. Next, visit the iconic Yellowstone National Park and explore the stunning landscapes, making sure to stop off at Mammoth Hot Springs, Norris Geyser Basin and Old Faithful (the most famous geyser in the world). Onwards to Montana, you will swap national parks for ranches and the chance to truly embrace cowboy life as you take part in horse riding, as well as stagecoach rides, zip wiring, kayaking and country dancing. You’ll also get a taste for the American West from the mouth-watering food on offer, ideal for replenishing energy levels when your legs are weary after adrenaline-fuelled cowboy adventures.
This 12-day Western adventure is jam packed with Texan fun for all the family. Embrace local life of as you dive into Texas’ iconic culture, from sports to rodeos to incredible BBQ food. Travel along the desert roads from the comfort of your own car as you soak in the sites of the American West at your own pace. Begin your adventure in the cities of Houston and Dallas, where trips to the Space Centre and sports stadiums will see you unleash your inner spaceman and football fan. It’s then onto enjoy a genuine ranch experience at Wildcatter Ranch, where three days of horseback riding and ranch activities will have you yeehaw-ing like a local. Finish with a visit to Fort Worth to watch an authentic rodeo inside the iconic Cowtown Coliseum.
The Best of the USA’s Northwest
On this jam-packed 18-day itinerary, you’ll discover the best of the USA’s Northwest as you travel through five states, each with its own distinct character and beauty. From the alpine appeal of the Grand Teton and Rocky Mountain National Parks to the historic small-town atmosphere of the Old West, your American adventure is filled with intrigue on every leg of the journey.
Your holiday begins in Jackson Hole, Wyoming, where an abundance of wildlife and natural beauty is on your doorstep. Following an action-packed stay, you’ll move on to the geysers and canyons of the other-worldly Yellowstone, before heading to the town of Cody for an education in all things Western. Billings, Montana, offers more culture and natural wonders, along with the charming town of Sheridan, where you’ll spend the night on your way to Rapid City, South Dakota. A gateway to Mount Rushmore, Sioux nation heritage and the stony, scenic Badlands, you’ll spend a couple of nights here, before indulging in some cowboy-themed fun in Cheyenne. The penultimate stop on your trip is Estes Park, Colorado, where you’ll have the chance to marvel at the dramatic landscapes of Rocky Mountain National Park and enjoy the fresh alpine air on all your outdoor adventures. Before your tour of the Northwest comes to an end, there’s time to explore the buzzing city of Denver.
Original Travel, 020 3582 4990, www.originaltravel.co.uk
About Original Travel
Original Travel – truly tailor-made travel, crafted by destination experts and supported by local concierges - was established in 2003 by three entrepreneurs from Fleet Street, the City and the Army. They spotted a gap in the market: the Big Short Break, aimed at cash-rich, time-poor professionals who wanted to maximise their precious time off.
Since then, the company has gone from strength to strength and is one of the UK’s fastest growing bespoke tour operators offering tailor-made holidays to 77 countries worldwide from Anguilla to Zimbabwe.
Original Travel’s ethos is that “Life is in the Detail”, knowing that it’s the small touches that can make a holiday: whether it is knowing the spot for sleeping under the stars in the Namibian desert or where to find the Greek Islands’ most secluded hidden coves. As such, the 50-strong team’s destination knowledge and expertise is second-to-none and thoughtful touches include: destination-specific reading lists and playlists; a 24-hour helpline; an app to access live updates to your itinerary; one point of contact during the planning process and a network of concierges on the ground, who can offer local insight or help make and change plans.
Kitty Jackson
Account Executive
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