LAUNCH: Morphe Brushes, Reimagined 09.01
Hey Sonia,
Hope you are well and had a great break. We’re straight back to it with an exiting launch from Makeup brand Morphe incoming next week to help streamline and elevate your brush game…
Introducing Morphe Brushes, Reimagined – launching 09.01.25 on uk.morphe.com and in Selfridges (under embargo until launch day 09.01). From your tool authority with other 16 years of brush expertise arrives your definitive artistry lineup: 34 complexion and eye brushes—plus, sponges, puffs, and curated sets.
The lowdown:
- With over 50 million brushes sold and years of experience leading the industry, Morphe has meticulously crafted a new essential brush collection. 660+ designs were rigorously tested to arrive at this curated 34-piece set, representing the pinnacle of innovation and expertise in makeup application. Think of it as your capsule brush wardrobe – everything you need, and nothing you don't. Trusted by makeup artists and enthusiasts alike (a Morphe brush sells every 8 seconds!), Morphe provides the ultimate tools for flawless application. These brushes replace those in the existing portfolio (apart from the Ariel brushes).
- Reinvented, these brushes are meticulously crafted with state-of-the-art silver ion-infused bristles, known to have antibacterial properties. It’s time to define with less grime.
- Reengineered, they are vigorously pull-tested to hold up to your daily routine with less fraying, shedding, and streaking.
- Redesigned, they are made with pro-vetted and perfected head densities and shapes to visibly enhance any makeup product and every application. The result? Cleaner, stronger, more impactful blends use after use.
- Elevate your makeup game with Morphe's premium brushes, available individually or in curated collections. Whether you're searching for the perfect foundation brush or building a complete professional set, Morphe has the ideal tool for every product and desired look.
- Even better? These high-performing brushes start at just £8, making professional-quality tools accessible to everyone. It's time to reimagine your brush collection with Morphe.
Please find an overview of all brushes attached, as well as a selection of imagery. Do let me know if you need any further details, or samples at all – we also have the head of education available for expert commentary if of interest at all.
Best,
Becca x
