Back By Popular Demand: The Ordinary Serum Foundation RETURNS!
Hi Sonia,
I hope you're doing well.
I wanted to get in touch to share some really big news from us over at The Ordinary. We are so excited to announce that on February 21st, we're bringing back our fan-favourite Serum Foundation!
After discontinuing the product in 2022, our community has consistently been asking for these formulations to return, so as a brand, we listened!
Without community feedback, we would not have been able to grow DECIEM and The Ordinary to what it is today - so these moments of giving back are fundamental to the brand. On the 21st February, we will be relaunching a limited release of the Serum Foundation in its full 36-colour shade range at £6.40 on The Ordinary's online site.
As a brand, our mission is to relaunch a serum foundation that’s purely about pigment. This Serum Foundation is based in water and well-studied silicones with high volatility (silicones that will evaporate), which gives an exceptionally smooth finish on the skin, leaving behind pigment without a heavy film.
At The Ordinary, we believe skin is skin, it is just another beautiful factor that makes us uniquely human. Whilst The Ordinary Serum Foundation is not meant to mask imperfections and does not include any active ingredients, good skin prep can be a fundamental step in allowing the product to perform at its best.
We would love to know if you previously used and loved our Serum Foundation, as we would be so pleased to send you a top-up if so. :-)
Best wishes,
Brónagh