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Must-Have Cult Beauty Products You & your readers will Love
At Aisle 8, we’re proud to work with some of the most beloved beauty brands in the industry. From Merit Beauty and Dr. Dennis Gross to Jo Loves and so many more, these are the beauty products everyone’s talking about! We’ve curated a selection of cult-favorite products from across our beauty brands - whether you're already a fan or discovering them for the first time.
Let me know if any of these work for any upcoming features you’re working on - I’d be happy to send over further information, imagery, or samples!
Best, Tia x
Joonbyrd
Available on Joonbyrd.com & Space NK
Affiliate: Available on Skimlinks 10%
Daydreamer Firming Body Serum, £78
Joonbyrd’s cult-favourite Daydreamer Firming Body Serum visibly tightens and tones skin, with clinically proven results in just 4 weeks. Powered by a unique peptide-sapphire complex and 17 active botanicals, this luxe oil-in-gel formula targets crepey skin, cellulite, and stretch marks—boosting collagen and elastin for smoother, firmer skin.
IRÄYE
Available on irayeskincare.com
Affiliate: Available on AWIN at 10%
Eye Revive Cream With Lymphactive Complex, £99
IRÄYE’s bestselling Eye Revive Cream is a vegan, clean-certified formula that depuffs and brightens tired eyes in just two weeks. Powered by LYMPHACTIVE™ Complex, caffeine, vitamin C, and Bio-Retinol, it smooths fine lines and boosts radiance for refreshed, youthful-looking eyes.
Dr Dennis Gross
Available on: Space Nk & Cult Beauty
Affiliate available on retail partner sites.
Alpha Beta Daily Peel Pads (Pack of 30), £93
Dr. Dennis Gross Skincare’s beloved Alpha Beta Universal Daily Peel delivers glowing, salon-worthy results in just five minutes. This two-step at-home treatment combines five gentle yet effective alpha and beta hydroxy acids with soothing ingredients like chamomile and green tea to brighten, smooth, and even skin tone and texture.
MERIT
Available from meritbeauty.com
Affiliate: available on Skimlinks 15%
Flush Balm, £26
A cult-favorite for a reason, this creamy tint melts seamlessly into the skin for a natural, lit-from-within glow. Loved by beauty fans everywhere, Flush Balm has become a true staple in everyone's makeup bags - with one sold every 30 seconds in 2024.
ICONIC London
Available on Iconiclondoninc.com
Affiliate: Available on AWIN at 20%
Illuminator, £32
Iconic London’s Illuminator Drops are the must-have shimmer elixir everyone is raving about. This super-concentrated liquid adds a blendable, radiant glow to your skin. Use it on its own for a high-impact highlight, or mix with foundation, primer, or moisturiser for an all-over luminous finish.
Jo Loves
Available on Joloves.com
Affiliate: Available on Rakuten 10%
Pomelo, £118
Pomelo is a cult classic from Jo Loves, and marks Jo’s first fragrance for the brand. This enchanting scent blends floral elegance with citrus vibrancy, featuring notes of rose, pomelo, vetiver, clove, patchouli, and suede. The result is a refreshing yet refined fragrance that has quickly become a fan favorite.
Le Monde Gourmand
Available on lookfantastic.com
Affiliate available on Look Fantastic
Pistachio Brûlée Eau de Parfum 30ml, £24
Inspired by pistachio nuts, this irresistible gourmand fragrance blends creamy vanilla mousse with rich, nutty pistachio for a scent that’s sweet, indulgent, and totally crave-worthy. Finished with smooth vanilla bean, it lingers on the skin with a warm, delicious twist.