05.02.25
GILLETTE ANNOUNCES NEW LICENSING PARTNERSHIP WITH THE UEFA CHAMPIONS LEAGUE
Hi there,
I hope you’re having a good day.
Gillette has signed a new licensing partnership with the UEFA Champions League, as the Official Licensed Shaving Product Partner.
Announced by Fabrizio Romano on his social channels (linked below) this new multi-year licensing partnership covers P&Gs full male grooming portfolio – including its Braun and King C. Gillette Brands – and Gillette will be creating UEFA Champions League special editions of some of its most popular razors, including Gillette Labs.
You can find the press release and assets here, if you have any questions please let me know.
Fabrizio Romano announcement on Instagram
Fabrizio Romano announcement on X
Thanks
Vicky
FOR IMMEDIATE RELEASE
GILLETTE ANNOUNCES NEW LICENSING PARTNERSHIP WITH THE UEFA CHAMPIONS LEAGUE
- Official Licensed Shaving Product Partner deal begins during the 2024/25 season
- Co-branded product will feature UEFA Champions League iconography and be available from early 2025
- Partnership brings together the best in men’s grooming with the best in European club football
3 February 2025, Geneva: Gillette (P&G), the world leader in men’s grooming, and the UEFA Champions League, the pinnacle of European club football, today announced a new global licensing partnership. The collaboration unites the best in shaving with the best in sporting competition.
The multi-year licensing partnership, beginning in the 2024/25 season, builds on Gillette’s longstanding heritage in football and sport and coincides with the start of an exciting new era in the UEFA Champions League. It marks a return for the brand as the Official Licensed Shaving Product Partner of the UEFA Champions League, following a successful collaboration in 2019, granting the brand the exclusive rights to create and distribute a range of co-branded men’s grooming products. For the first time the deal also covers P&G’s full male grooming portfolio, including its Braun and King C. Gillette brands.
“Reuniting Gillette with the UEFA Champions League, the pinnacle of club football, is something we’re very excited about. We have a long history of association with world class sports, and we’re delighted to be returning as a UEFA Champions League Licensee” said Gary Coombe, Chief Executive Officer - Gillette. “The Best A Man Can Get has been our longstanding commitment to men – to help them look and feel at their best, every day. This licensing partnership brings together two of the most recognisable brands on the planet, creating a match that truly brings together the best of the best.”
“We are thrilled to welcome Gillette as a Licensing Partner of the UEFA Champions League. Gillette has a strong heritage in supporting the game, both on and off the pitch, and our partnership will offer fans a chance to experience the best bespoke grooming products inspired by Europe’s best and most prestigious club football competition.” said Guy Laurent-Epstein, UEFA Marketing Director.
Gillette will be creating UEFA Champions League special editions of some of its most popular razors, including Gillette Labs. Available from early 2025, each bespoke design will put Gillette’s high-performance products right into the hands of football fans all over Europe. It comes as the brand recently brought back its recognisable “The Best A Man Can Get” song with a modern twist via a new marketing campaign. Reimagined by new vocal talent across European markets, the track is fast becoming popular with fans across the region.
In the months to come, Gillette will also be revealing activity and promotions giving football fans the chance to win incredible prizes and experiences through retail platforms and its own channels.
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