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In the hot seat:

• Samuel Muston
  Deputy Editor for MR PORTER

On the hot seat:

• Lucy Hunter Johnston
  Executive Editor at the Evening Standard

On the hot seat:

• Juliet Kinsman
  Founding Editor of Mr and Mrs Smith and Sustainability Writer

In the hot seat:

• Lucy Halfhead
  Assistant Editor and Travel Director at Town & Country and Harper’s Bazaar

Know your client inside-out, back-to-front

Nothing screams “unprepared” like questions you can’t answer, about the client you are pitching. Make sure that you’re well-versed in who your client is, what their story is, what their values are and why they’re worth featuring.