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As heatwaves increase the demand for “coolcations”,
Heidi launches Summer Mountain Holidays
- Latest European Travel Commission report shows rising interest in milder destinations
- Heidi - one of the UK’s largest ski holiday operators - has launched summer mountain holidays
- 50% of surveyed UK skiers are opting for a mountain holiday this summer
- Austria is Heidi’s most-booked summer destination so far
The “coolcation” trend of choosing milder holiday destinations looks set to continue this summer, after first gaining momentum in 2024 following record-breaking high temperatures across popular Mediterranean hot spots.
According to the European Travel Commission’s “Monitoring Sentiment for Intra-European Travel" 2025 Report, 15% of travellers are now actively seeking out milder climates, and 14% are avoiding destinations with extreme heat.
Cue the summer mountain holiday…
Heidi has expanded its super-flexible ski holiday package approach to summer mountain holidays. The development comes after rising demand from happy customers wanting to also book their summer breaks with the company, which has an ‘Excellent’ rating on Trustpilot. Indeed, in a survey of 900 UK skiers conducted on behalf of Heidi, 50% chose ‘summer mountain holidays’ when asked: ‘what type of holiday are you planning to book - or have booked - in the next 12 months?’ *
As well as ski holidays, Heidi customers can now choose from summer holidays in over 20 mountain resorts across Austria, Slovenia, Poland, Italy and France - with plans to add more destinations. Since the soft launch, the most-booked summer spots so far are resorts in Austria, followed by Chamonix and Morzine in France, and the Italian Dolomites.
Marcus Blunt, Co-Founder of Heidi, comments: “We genuinely believe people are happier and healthier from spending time in the mountains, come winter or summer. While mountain resorts have cooler temperatures than the most popular hot spots in the Med, they still offer plenty of summer sunshine and swimming opportunities. This makes an alpine break a refreshing alternative, where travellers can enjoy hiking, cycling, kayaking and generally exploring - without the sweltering heat.”
He adds: “An increasing number of our customers were requesting to book summer trips with us. We’re also keen to support the mountain resorts we work with over the summer months. It’s a natural next step for Heidi, and we’re delighted to give more people the freedom to enjoy the mountains at their own pace, all-year round.”
How do Heidi summer mountain holidays work?
Whether you want to hike to waterfalls, cycle lakeside, go mountain biking, swim in crystal-clear lakes, or just lie by the pool - the choice is yours on a Heidi summer mountain holiday. Rather than booking a set itinerary, it’s a similar customisable package to Heidi’s ski holidays.
Return flights, accommodation, return airport transfers and ATOL protection are included as standard. Plus, a lot of hotels offer guests a free regional summer card, which grants added-value tourist benefits such as free local transport, cable car rides, entry to attractions, and more.
Heidi also offers self-drive summer package options if customers prefer not to fly.
Five Heidi summer mountain holidays you can book now for July, August and September 2025:
All prices are dynamic, quoted per person, and include return flights, accommodation, return airport transfers, ATOL protection, and - where stated - free regional summer cards:
- 7 nights in Zell am See, Austria: £830pp (Tues 15 -Tues 22 July) B&B at Hotel Lebzelter, two sharing. Includes: London Gatwick - Munich return flights and return shuttle airport transfer. *Plus, a FREE Zell am See-Kaprun Summer Card included at hotel check-in, which grants free use of cable cars, public transport, a free Lake Zell boat ride, free entry to Krimml Waterfalls, free guided hiking tours, free entry to lakeside lidos, and free entry to the High Mountain Reservoirs.
- 6 nights in Morzine, France: £924pp (Sun 10 - Sun 17 Aug) B&B at Le PasSionNant, two sharing. Includes: London Gatwick - Geneva return flights and return shuttle airport transfer.
- 7 nights in Lake Garda, Italy: £715pp (Fri 29 Aug - Fri 5 Sept) B&B at Marylinda, two sharing. Includes: London Stansted - Verona return flights and return private airport transfer.
- 6 nights in Canazei, Italy (Dolomites): £1,322pp (Thurs 10 - Wed 16 July) B&B at Hotel B&B Andreas, two sharing. Includes: London Gatwick - Innsbruck return flights and return shuttle airport transfer. *Plus, a FREE Val di Fassa Guest Guard at hotel check-in, which grants free local bus and regional travel, discounted experiences and tours, and various spa and attraction discounts.
- 5 nights in Lake Bled, Slovenia: £1,140pp (Thurs 13 - Tues 19 August) B&B at the lakeside Villa Bled hotel, based on two sharing a suite. Includes: London Stansted - Zagreb return flights and return private airport transfer. *Plus, a FREE Julian Alps Card: Bled Summer Card, which is included at hotel check-in (for 3+ night stays) and grants holders free bus transport in July/August, 1 x return Straža Chairlift ride, 2-for-1 summer toboggan rides, a free guided walking tour of Bled, entry discounts for attractions, discounts on bike rentals and tours, plus restaurant dining discounts.